Letter writing can be the make or break of any organisation. If your communications are littered with poor grammar, spelling mistakes and inaccurate information, your customer will soon lose confidence in your abilities. Your communications should also be easy to understand, written in a language that is easily recognised and not incorporating your internal jargon. Your customers should be able to read your communication and know exactly what to do as a result of it. If they need to contact you to ask additional questions – you’ve failed!
Whether it’s a letter or an email, the key to writing good communications is to make sure that it always follows your ‘house’ style and links closely to your brand. In this workshop we will cover what your brand is all about and how you want your customers to feel as a result of receiving any information from you .
Outline of workshop
- What constitutes a good piece of written communication
- The aim of writing
- Clarity, accuracy and structure
- Sentence construction
- The correct use of grammar and language
- Reader focus
- The image you are wishing to portray
- Getting the facts right
- The importance of making your first paragraph count
- Maintaining the customer as your focus throughout
- Getting your message across without using your company jargon
- Structures for managing complaints
- Communications that are written in active tense rather than passive
Who should attend?
- If you need to communicate regularly with customers in writing this workshop will help you structure your communications in such a way that they customer will understand what you are saying first time, every time.