Day 18 of F.O.O.D. – spread BUTTER liberally to let people know about your brand

Day 18 of F.O.O.D. – spread BUTTER liberally to let people know about your brand

This year has been a year for taking stock which has seen a number of people changing careers or setting up their own businesses. With that in mind, I’m using day 18 of my F.O.O.D. Advent Calendar to think about how you brand yourself! Use BUTTER to spread yourself liberally in the outside world.

What are the benefits of using you as opposed to anyone else who has the same type of offering? How do you create clarity in their mind that you are exactly what they are looking for?

What is the unique selling point in using your service or product?

Remember your brand is anything you do and everything you do. It’s the tiny things that will let you down. What could impact your credibility?

Why should prospective clients trust you to do the work for them? What are your values, ethics etc?

An elevator pitch is used to describe yourself succinctly to others.  Prepare one so that you can confidently tell others how you can solve their problems. Think experience, expertise

Build rapport with as many people as you possibly can. Your network is important and when people have faith in you, they become your sales force and recommend you to others.